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2010 Bluegrass GreenExpo Attendee + Exhibitor Survey Results

2010 Attendee Survey Results (45 Respondents*)

* Due to the focus on fundraising at the entrances this year, the sample is too small to draw anything but the broadest conclusions from, but we include it FYI (i.e. a large percentage of respondents were students this year)

Sex – Female = 50%, Male = 50% (M-42%-F-58% in ’09 / M-57%-F-43% in ‘08, 50/50 in ’07, M-42%-F-58% in ‘06)

Age- <18= 8%, 18-24= 13%, 25-34= 21%, 35-44= 15%, 45-54= 18%, 55-64= 21%, 65+ = 5%

State – KY = 97%, Other = 3%

County - Fayette = 74%; Surrounding Cos = 13%, Outlying Cos = 13%

Household Income <$25,000= 31%, $25-50,000= 28%, $50-100,000= 25%, $100,000+ = 17%

Occupation – Education 36% (Student 22% / Teacher/Prof 14%), Business - 17%, Creative/Design 8%,

Health – 8%, Technical – 6%, Retired = 6%, Other – 19% (Equine to Food Service to Park Ranger)

How did you hear about the Expo? – Word of Mouth 24%, At School 20%, Print Media 20%, Electronic Media

            9%, At work 7%, TV/Radio 4%, Other = 16%

* Key for Rating Questions– 1 = Poor, 2 = Fair, 3 = Average, 4 = Good, 5 = Outstanding

1) Please rate any of the following attractions you visited while you were at the Expo?

- Kids’ Expo - 4.6 (2-3s, 3-4s, 11-5s) 4.6 in ’09, 4.5 in ’08, 4.3 in ‘07, 4.5 in ‘06, 4.4 in ‘05, 4.2 in ‘04

            - Food Demos/Tasting – 4.3 (1-2, 3-3s, 7-4s, 11-5s) 4.3 in ’09, 3.9 in ’08, 3.4 in ‘07

- Music Stage + Art Exhibit – 4.3 (3-3s, 9-4s, 10-5s) 4.3 in ’09, 3.8 in ’08, 4.0 in ‘07, 4.4 in ‘06, 3.8 in ‘05

- Indoor Education Exhibits/Sustainability St – 4.2 (2-3s, 12-4s, 5-5s) 4.3 in ’09, 4.2 in ‘08

- Workshops – 4.2 (4-3s, 5-4s, 7-5s) 4.2 in ’09, 3.9 in ‘08, 4.1 in ‘07

            - Trade Show – 4.1 (2-2s, 6-3s, 17-4s, 12-5s) 4.1 in ’09, 3.9 in ’08, 4.0 in ‘07

            - Art Fair (working artists) - 3.9 (5-3s, 10-4s, 4-5s) 4.5 in ‘09

2) Overall, how would you rate your experience at the Expo? 4.1 (1-2, 7-3s, 18-4s, 18-5s)

4.2 in ’09, 4.1 in ’08, 4.0 in ’07, 4.4 in ‘06, 4.4 in ‘05, 4.0 in ‘04

3) Did you attend a workshop? Yes = 24% (35% in ’09, 14% in ’08, 28% in ’07, 27% in ‘06, 40% in ’05)

            If Yes, How many? 1 = 64%, 2 = 27%, 3 = 0%, 4+ = 9%

Requested Workshop Topics – Community Supported Ag, Local Foods, Sustainable Community Development

4) Which of the following would you like to see more of in 2010? (by % of respondents)

- Food Demos/Tasting – 42% (36% in ’09)         

- Renewable Energy Bizs – 40% (46% ’09, 49% ’08, 45% ’07, 55% ‘06, 36% ‘05, 56% ‘04)

- Commercial Exhibitors - 38% (21% ’09, 29% ’08, 28% ’07, 29% ‘06, 21% ‘05, 41% ‘04)  

- Educational Exhibits – 36% (39% in ’09, 43% ’08, 33% ’07, 36% ‘06, 42% ‘05, 42% ‘04)

- Workshops - 33% (33% in ’09, 26% ’08, 33% ’07, 32% ‘06, 38% ‘05, 41% ‘04)                            

- Art – 31% (23% in ’09, 20% in ’08, 13% ’07, 22% ‘06, 10% ‘05, 15% in ‘04)

- Panel Discussions – 22% (15% in ’09, 13% ’08, 10% ’07, 18% ‘06, 20% ‘05)      

- Entertainment – 16% (18% in ’09, 13% ’08, 12% ’07, 13% ‘06, 16% ‘05)

- Tours – 16% (10% in ’09, 14% ’08, 11% ’07)

- Speakers – 13% (16% in ’09, 17% ’08, 18% ’07, 14% ‘06, 20% ‘05)

- Kid’s Activities – 7% (15% in ’09, 13% ’08, 13% ’07, 10% ‘06, 17% ‘05, 9% ‘04)  

Other – Hydroponic Gardens

5) Which of the following actions are you willing to commit to in the next 6 months? 

Note: Several respondents noted that some of these things had already been done.

81% - Replace standard light bulbs w/ CFL or LED bulbs (77% ’09, 77% ’08, 82% ‘07, 81% ‘06, 60% ‘05, 69% ‘04)

64% - Purchase more local, organic agricultural products (54% ’09, 46% ’08, 63% ‘07, 59% ‘06, 54% ‘05)

55% - Plant a garden or increase the size of an existing one

55% - Purchase more fair-trade products and services (45% ’09, 60% ’08, 51% ‘07, 53% ‘06)

55% - Weatherize (caulk, seal) your home (50% ’09, 52% ’08, 57% ‘07, 45% ‘06, 44% ‘05, 45 ‘04)

55% or less - Commute or run errands by Bicycle – 55% (32% ’09, 28% ‘08, 22% ‘07, 25% ‘06, 33% ‘05);

by Foot 38% (32% ’09, 22% ’08, 18% ‘07, 23% ‘06, 24% ‘05); by Carpool 12% (7% ’09, 5% ’08, 8% ‘07, 10% ‘06, 9% ‘05); by Public Transport – 10% (14% ’09, 14% ’08, 6% ‘07, 5% ‘06, 9% ‘05)

52% - Purchase more locally-produced products and services (66% ’09, 60% ’08, 70% ‘07, 62% ‘06, 51% ‘05)

43% - Increase the Insulation in your home (39% ’09, 40% ’08, 47% ‘07, 34% ‘06, 39% ‘05, 30% ‘04)  

31% - Change your personal behavior to save energy (21% ’09, 32% ’08, 30% ‘07, 23% ‘06, 32% ‘05, 36% ‘04)     

             How? – Shorten commute, combine errands, turn off lights, lower thermostat, remodel, invest in green tech

31% - Filter your indoor water or air (30% ‘09, 32% ’08, 33% ‘07, 21% ‘06, 28% ‘05)          

31% - Purchase more locally produced arts, crafts and gifts (36% ’09, 54% ’08, 48% ‘07, 45% ‘06)

31% - Purchase more organic clothing and other products

29% - Replace old appliance with new Energy Star appliance (23% ’09, 32% ’08, 42% ‘07, 31% ‘06, 29% ‘05)

26% - Replace old windows or doors (30% ’09, 31% ’08, 33% ‘07, 31% ‘06, 26% ‘05, 19% ’04)

24% - Have an energy audit done for your home or business (21% ’09, 25% ’08, 28% ‘07, 28% ‘06, 26% ‘05)

24% - Purchase a more fuel efficient vehicle (13% ’09, 29% ’08, 29% ‘07, 20% ‘06, 25% ‘05, 19% ‘04)

21% - Upgrade your heating/air conditioning (25% ’09, 17% ’08, 33% ‘07, 18% ‘06, 15% ‘05, 24% ‘04)

19% - Begin an energy-focused remodeling project (19% ’09, 32% ’08, 27% ‘07, 16% ‘06, 20% ‘05)

12% - Begin wellness program with integrative/complimentary health provider (16% ’09, 26% ’08, 21% ‘07, 8% ‘06)

10% - Add a solar hot water, electric, or other RE system (20% ’09, 15% ’08, 30% ‘07, 21% ‘06, 29% ‘05, 15% ‘04)

10% - Convert a used vehicle to a cleaner fuel (4% ’09, 15% ’08, 16% ‘07, 14% ‘06, 11% ‘05)

10% - Write letter-to-the-editor/contact public official to support green issue (13% ’09, 18% ’08, 18% ‘07, 19% ‘06,

12% ‘05)

5% - Begin Construction of an energy-efficient home (14% ’09, 11% ’08, 15% ‘07, 16% ‘06, 11% 05)

5% - Purchase a wood, wood pellet, corn, or other biomass furnace/stove

2010 Exhibitor Survey Results* (44 Total – 28 Biz, 3 Artist, 5 Gov’t, 8 Ed/Non-Profit)

* Key for Rating Questions– 1 = Poor, 2 = Fair, 3 = Average, 4 = Good, 5 = Outstanding

1) How would you rate the quality of the information provided by BGI before the Expo?

            Average = 4.0* (1-1, 1-2, 3-3s, 27-4s, 8-5s) – (4.1-’09, 4.0-’08, 3.9-‘07, 4.2-‘06, 3.9-’05, 3.6-‘04)

2) How would you rate the quality of the Expo presentation (layout, signage, etc)?

            Average = 4.0* (2-2s, 6-3s, 26-4s, 10-5s) – (4.1-’09, 4.4-’08, 4.1-‘07, 4.2-‘06, 4.1-’05, 4.0-‘04)

3) How would you rate your booth location and exposure at the Expo?

            Average = 4.1** (2-1s, 4-3s, 20-4s, 16-5s) – (4.1-’09, 4.4-’08, 4-‘07, 4.3-‘06, 4.4-’05, 4.1-‘04)

4) How would you rate the attendance at the Expo?

Average = 2.3 (11-1s, 12-2s, 13-3s, 6-4s) - (2.7-’09, 3.8-’08, 3.4-’07, 3.8-‘06, 2.7-‘05 & 1.9-‘04)

5) How would you rate the Expo overall as an opportunity (contacts, leads, networking, etc.)

Average = 3.1* (3-1s, 7-2s, 16-3s, 13-4s, 3-5s) – (3.4-’09, 4.0-’08, 4.2-’07, 4.3-‘06, 3.8-’05, 2.8-‘04)

6) If the 2011 Expo were identical to the 2010 Expo, would you participate? 71% Yes/Probably, 24% maybe,

5% No - (2009= 71% Yes/Probably, 12% Maybe, 17% No) (2008= 96% Yes/Probably, 4% maybe)

(2007= 84% Yes/Probably, 9% Maybe, 6% No) (2006 = 97% Yes/Probably, 3% No) (2005 = 81%

Yes/Probably, 12% Maybe, 8% No) (2004 = 73% Yes/Probably, 27% No)

7) Any other suggestions on how to improve the Expo for 2011? (2+ comments) 17 Comments - More Advertising/

Attendance; 5 Comments – More Vendors; 4 Comments – More “Headliners” (famous speakers/ presenters); 2 Comments – Different time of year; 2 Comments – Avoid Halloween; 2 Comments – Market more to kids & parents

For 2010 Sponsors Only  

1) How would you rate your exposure at the Expo for the sponsorship dollars invested? 4.5 (1-4, 1-5)

            (5.0 in 2008, 5.0 in 2007, 4.7 in 2006, 3.7 in 2005 & 2.4 in 2004)

2) If the 2010 Expo were identical to the 2009 Expo, would you consider sponsoring?  100% Yes

            (100% Yes in ‘08, 100% Yes in ’07; 100% Yes in ’06; ‘05 = Yes 40%, Probably 40%, No 20%)

3) If not, what changes or improvements would we have to make for you to reconsider? N/A

What's New at the Green Expo?

In addition to the Trade Show, Workshops, Exhibits & Demos, Kids’ Expo + Art, Music & Food that are always a part of the GreenExpo, we will feature several exciting new attractions for 2010.

These include:

 Wendell Berry headlines Panel Discussion on KY’s Energy Future!

 On Saturday, October 30th at 10:30 AM, the GreenExpo will host a panel discussion on “How do we move forward responsibly with coal in our energy portfolio?”  Panelists will be Wendell Berry (author, poet), Bill Bissett (Kentucky Coal Association), Jason Delambre (Interdependent Energies) and Jeff Hohman (Eastern Kentucky Power Coop). Panelists will have up to 10 minutes to address the main question, followed by a Q & A session. Questions will include some prepared in advance and others submitted in writing by the audience.

- Panel Participants (Bios provided by participants):

GreenExpo Powered by Renewable Energy!  

Advanced Energy Solutions will bring their new 20 foot solar demonstration trailer, which will power the music stage, workshop spaces, and as many other exhibits as possible in the back of the exhibit hall. KY Solar Partnership and Bluegrass WindPower will provide solar and wind power from the West Main Street parking lot to the Kid’s Expo and the front of the exhibit hall. 

GreenExpo Goes Carbon Neutral!

The 2010 GreenExpo will offset its carbon footprint by Investing in the new Appalachian Carbon Partnership program initiated by the Mountain Association for Community Economic Development (MACED).  The investment goes directly toward the preservation of KY forestland managed according to American Tree Farm System guidelines. These forests help clean our air, provide sustainable sources of high quality timber and preserve natural wildlife habitat.  Anyone may participate! Visit www.appalachiancarbonpartnership.org/offset.asp for details.

Kid’s Expo: EcoArts, Expansion + Halloween Fun!

Bluegrass Greenworks was awarded an EcoArt Grant by the LFUCG Dept. of Environmental Quality, which will help fund Videography & Songwriting Workshops for kids in the 12 to 18 range, plus EcoArt Activity Tables connecting creative, hands-on activities with lessons related to local environmental issues. Bluegrass PRIDE will also be bringing school groups and their environmental projects to the GreenExpo. Kids can “Green Their Halloween” with The Great Pumpkin Patch, a Daily Costume Parade … and, of course … HALLOWEEN TREATS! Kids may also participate in “Reverse Trick-or-Treat” where they give fair-trade chocolates to homes as they trick-or-treat. The chocolates are attached to cards that educate homeowners about the concept of fair-trade and how they can support it.